Market Share by Top Websites

1 Google Publisher Tag is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, is still behind Google Publisher Tag in all market share segments.

Websites Categories

1 Google Publisher Tag has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 238 other categories.

2 is leading in Gifts, Moving & Relocating and Educational Resources.


1 Google Publisher Tag is leading in most countries, including United States, Japan, Russia, France and 217 other countries.

2 is leading in Christmas Island.