Market Share by Top Websites

1 Google Publisher Tag is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, is clearly lagging behind, losing to Google Publisher Tag in all segments.

Websites Categories

1 Google Publisher Tag has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 237 other categories.

2 is leading in Insurance, Lottery, Gifts and Moving & Relocating.


1 Google Publisher Tag is leading in most countries, including United States, Russia, France, Japan and 209 other countries.

2 is leading in Germany.