Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 In terms of market share, is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, People & Society and 170 other categories.

2 Nielsen Display Ads is leading in News & Media, Food & Drink, Chats & Forums, Cooking & Recipes and 44 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Spain and 154 other countries.

2 is leading in Germany, Austria, Switzerland, Luxembourg and 10 other countries.