Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Arts & Entertainment and 183 other categories.

2 Nielsen Display Ads is leading in Autos & Vehicles, Chats & Forums, Makes & Models, Car Buying and 20 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United States, Belgium, Canada and 115 other countries.

2 is leading in Germany, United Kingdom, Switzerland, Austria and 20 other countries.