Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, People & Society and 183 other categories.

2 Nielsen Display Ads is leading in Chats & Forums, Cooking & Recipes, Makes & Models, Car Buying and 37 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United States, Canada, Spain and 134 other countries.

2 is leading in Germany, United Kingdom, Austria, Switzerland and 26 other countries.