Market Share by Top Websites

1 Affirm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, eSellerate is clearly lagging behind, losing to Affirm in all segments.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Shopping, Business & Industry, Autos & Vehicles, Arts & Entertainment and 10 other categories.

2 eSellerate is leading in Computer & Electronics, People & Society, Internet & Telecom, Games and 4 other categories.


1 eSellerate is leading in most countries, including Germany, France, Russia, Brazil and 52 other countries.

2 Affirm is leading in United States, Japan, United Kingdom, China and 37 other countries.