Market Share by Top Websites

1 Google Pay is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Affirm is still behind Google Pay in all market share segments.

Websites Categories

1 Google Pay has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, Finance and 183 other categories.

2 Affirm is leading in Autos & Vehicles, Jewelry, Furniture, Automotive Industry and 8 other categories.

Geography

1 Google Pay is leading in most countries, including United States, United Kingdom, Australia, Canada and 136 other countries.

2 Affirm is leading in Albania, Greenland, Mauritania, Mauritius and 2 other countries.