Market Share by Top Websites

1 Affirm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Humble Widget is clearly lagging behind, losing to Affirm in all segments.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Shopping, Business & Industry, Autos & Vehicles, Jewelry and 94 other categories.

2 Humble Widget is leading in Games, Video Games, People & Society, Chats & Forums and 12 other categories.


1 Affirm is leading in most countries, including United States, Germany, China, Japan and 34 other countries.

2 Humble Widget is leading in Brazil, Poland, Russia, Turkey and 21 other countries.