Market Share by Top Websites

1 Affirm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Humble Widget is still behind Affirm in all market share segments.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Shopping, Autos & Vehicles, Business & Industry, Jewelry and 76 other categories.

2 Humble Widget is leading in Games, Video Games, Internet & Telecom, People & Society and 15 other categories.


1 Humble Widget is leading in most countries, including United Kingdom, Brazil, Turkey, Poland and 30 other countries.

2 Affirm is leading in United States, China, Germany, India and 15 other countries.