Market Share by Top Websites

1 Affirm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ingencio is clearly lagging behind, losing to Affirm in all segments.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Shopping, Autos & Vehicles, Business & Industry, Jewelry and 85 other categories.

2 Ingencio is leading in Internet & Telecom, Software, Finance, Marketing & Advertising and 26 other categories.


1 Affirm is leading in most countries, including United States, United Kingdom, Japan, China and 37 other countries.

2 Ingencio is leading in France, Belgium, Germany, Netherlands and 16 other countries.