Market Share by Top Websites

1 Affirm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Ingencio is still behind Affirm in all market share segments.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Shopping, Autos & Vehicles, Business & Industry, Jewelry and 93 other categories.

2 Ingencio is leading in Software, Motorsports, Finance, Financial Management and 22 other categories.


1 Affirm is leading in most countries, including United States, Japan, United Kingdom, China and 42 other countries.

2 Ingencio is leading in France, Belgium, Netherlands, Germany and 23 other countries.