Market Share by Top Websites

1 Affirm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Ingencio is still behind Affirm in all market share segments.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Shopping, Autos & Vehicles, Business & Industry, Jewelry and 80 other categories.

2 Ingencio is leading in Internet & Telecom, Computer & Electronics, Software, Finance and 29 other categories.


1 Affirm is leading in most countries, including United States, China, Great Britain, Japan and 39 other countries.

2 Ingencio is leading in France, Belgium, Netherlands, Germany and 14 other countries.