Market Share by Top Websites

1 Affirm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Ingencio is still behind Affirm in all market share segments.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Shopping, Business & Industry, Autos & Vehicles, Jewelry and 103 other categories.

2 Ingencio is leading in Motorsports, Software, Finance, Financial Management and 20 other categories.


1 Affirm is leading in most countries, including United States, China, Japan, Canada and 42 other countries.

2 Ingencio is leading in France, Belgium, Germany, Netherlands and 16 other countries.