Market Share by Top Websites

1 Ingencio is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Affirm is clearly lagging behind, losing to Ingencio in all segments.

Websites Categories

1 Ingencio has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Computer & Electronics, Finance and 43 other categories.

2 Affirm is leading in Shopping, Jewelry, Autos & Vehicles, Furniture and 39 other categories.

Geography

1 Ingencio is leading in most countries, including France, Belgium, Netherlands, Germany and 29 other countries.

2 Affirm is leading in United States, Canada, Viet Nam, Taiwan and 2 other countries.