Market Share by Top Websites

1 Affirm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Novalnet is clearly lagging behind, losing to Affirm in all segments.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Vehicles, Lifestyle, Home & Garden, Sports and 20 other categories.

2 Novalnet hasn't got a lead over Affirm in any websites category.

Geography

1 Affirm is leading in most countries, including United States, Canada, China, Japan and 123 other countries.

2 Novalnet is leading in Germany, Austria, Belarus and Georgia.