Market Share by Top Websites

2 Affirm is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Shopping, Business & Industry, Autos & Vehicles, Clothing and 37 other categories.

2 Paddle is leading in Computer & Electronics, Software, Arts & Entertainment, People & Society and 8 other categories.


1 Paddle is leading in most countries, including United Kingdom, Brazil, Netherlands, Japan and 19 other countries.

2 Affirm is leading in United States, Turkey, Colombia, Jamaica and 3 other countries.