Market Share by Top Websites

1 Affirm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Paddle is clearly lagging behind, losing to Affirm in all segments.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Shopping, Business & Industry, Autos & Vehicles, Jewelry and 114 other categories.

2 Paddle is leading in Software, Programming, Mobile Developers, Earth Sciences and one other category.


1 Affirm is leading in most countries, including United States, Japan, China, United Kingdom and 72 other countries.

2 Paddle is leading in South Korea, Argentina, Bosnia and Herzegovina, Namibia and 4 other countries.