Market Share by Top Websites

2 Affirm is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Shopping, Business & Industry, Jewelry, Autos & Vehicles and 51 other categories.

2 Paddle is leading in Computer & Electronics, Software, People & Society, Religion & Spirituality and 8 other categories.


1 Paddle is leading in most countries, including United Kingdom, Germany, Turkey, Japan and 16 other countries.

2 Affirm is leading in United States, Canada, Viet Nam, Taiwan and one other country.