Market Share by Top Websites

1 Affirm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Paddle is clearly lagging behind, losing to Affirm in all segments.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Shopping, Business & Industry, Autos & Vehicles, Jewelry and 88 other categories.

2 Paddle is leading in Computer & Electronics, Software, Programming, Religion & Spirituality and 6 other categories.


1 Affirm is leading in most countries, including United States, China, France, Japan and 36 other countries.

2 Paddle is leading in Spain, Turkey, Hungary, Indonesia and 7 other countries.