Market Share by Top Websites

2 Affirm is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Shopping, Business & Industry, Autos & Vehicles, Jewelry and 38 other categories.

2 Paddle is leading in Computer & Electronics, Software, Photography, Mobile Developers and 5 other categories.


1 Paddle is leading in most countries, including Japan, Spain, United Kingdom, India and 9 other countries.

2 Affirm is leading in United States, Canada and China.