Market Share by Top Websites

2 Affirm is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Shopping, Business & Industry, Jewelry, Arts & Entertainment and 45 other categories.

2 Paddle is leading in Computer & Electronics, Software, Religion & Spirituality, Mobile Developers and 4 other categories.


1 Paddle is leading in most countries, including United Kingdom, Belgium, Japan, Australia and 13 other countries.

2 Affirm is leading in United States, Canada, Ukraine, India and 3 other countries.