Market Share by Top Websites

2 Affirm is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Shopping, Business & Industry, Autos & Vehicles, Jewelry and 52 other categories.

2 Paddle is leading in Computer & Electronics, Software, People & Society, Religion & Spirituality and 10 other categories.


1 Paddle is leading in most countries, including Germany, Japan, India, Brazil and 12 other countries.

2 Affirm is leading in United States, United Kingdom, Canada, Australia and 6 other countries.