Market Share by Top Websites

1 Affirm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Paddle is clearly lagging behind, losing to Affirm in all segments.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Shopping, Business & Industry, Autos & Vehicles, Jewelry and 95 other categories.

2 Paddle is leading in Computer & Electronics, Software, Programming, Religion & Spirituality and 8 other categories.

Geography

1 Affirm is leading in most countries, including United States, Germany, China, Japan and 50 other countries.

2 Paddle is leading in Mexico, Egypt, South Korea, Argentina and 11 other countries.