Market Share by Top Websites

1 Affirm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PayMaya is clearly lagging behind, losing to Affirm in all segments.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Vehicles, Lifestyle, Home & Garden, Sports and 18 other categories.

2 PayMaya is leading in Finance and Reference Materials.


1 Affirm is leading in most countries, including United States, Canada, China, Japan and 121 other countries.

2 PayMaya is leading in Philippines, Malaysia, Georgia and Lao People's Democratic Republic.