Market Share by Top Websites

1 Affirm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PayU is clearly lagging behind, losing to Affirm in all segments.

Websites Categories

1 PayU has better usage coverage in more websites categories. Including Computers Electronics & Technology, E-commerce & Shopping, Finance, Food & Drink and 10 other categories.

2 Affirm is leading in Vehicles, Lifestyle, Home & Garden, Sports and 6 other categories.

Geography

1 PayU is leading in most countries, including Poland, United Kingdom, Czech Republic, Brazil and 90 other countries.

2 Affirm is leading in United States, Canada, China, Japan and 42 other countries.