Market Share by Top Websites

1 Affirm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, PayU is still behind Affirm in all market share segments.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Shopping, Autos & Vehicles, Business & Industry, Jewelry and 75 other categories.

2 PayU is leading in Internet & Telecom, Web Hosting, People & Society, Food & Drink and 39 other categories.


1 Affirm is leading in most countries, including United States, Japan, United Kingdom, China and 49 other countries.

2 PayU is leading in Poland, Czech Republic, Turkey, Slovakia and 13 other countries.