Market Share by Top Websites

1 Affirm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PayU is clearly lagging behind, losing to Affirm in all segments.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Shopping, Autos & Vehicles, Jewelry, Home & Garden and 68 other categories.

2 PayU is leading in Internet & Telecom, People & Society, Web Hosting, Food & Drink and 43 other categories.


1 Affirm is leading in most countries, including United States, United Kingdom, Japan, China and 43 other countries.

2 PayU is leading in Poland, Czech Republic, Slovakia, Turkey and 8 other countries.