Market Share by Top Websites

1 Affirm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PayZen is clearly lagging behind, losing to Affirm in all segments.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Vehicles, Lifestyle, Home & Garden, Sports and 19 other categories.

2 PayZen is leading in Reference Materials.


1 Affirm is leading in most countries, including United States, Canada, China, Japan and 117 other countries.

2 PayZen is leading in France, Belgium, French Polynesia, Luxembourg and 5 other countries.