Market Share by Top Websites

1 Affirm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PayZen is clearly lagging behind, losing to Affirm in all segments.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Shopping, Autos & Vehicles, Business & Industry, Jewelry and 104 other categories.

2 PayZen is leading in Accommodation & Hotels, Restaurants & Delivery, Books & Literature, Boating and one other category.


1 Affirm is leading in most countries, including United States, Japan, United Kingdom, China and 59 other countries.

2 PayZen is leading in France and French Polynesia.