Market Share by Top Websites

1 Sofort is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Affirm is still behind Sofort in all market share segments.

Websites Categories

1 Sofort has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, Internet & Telecom and 215 other categories.

2 Affirm is leading in Furniture, Crafts, Interior Decor and Basketball.


1 Sofort is leading in most countries, including Germany, United States, Netherlands, Austria and 148 other countries.

2 Affirm is leading in Zambia, Trinidad And Tobago, Saint Lucia and Dominican Republic.