Market Share by Top Websites

1 Affirm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Square is clearly lagging behind, losing to Affirm in all segments.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Vehicles, Lifestyle, Home & Garden, Sports and 12 other categories.

2 Square is leading in Food & Drink, Pets & Animals, Community & Society, Jobs & Career and 4 other categories.


1 Affirm is leading in most countries, including United States, Canada, China, Japan and 103 other countries.

2 Square is leading in Australia, United Kingdom, South Africa, Ireland and 19 other countries.