Market Share by Top Websites

1 Affirm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Stripe Connect is still behind Affirm in all market share segments.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Shopping, Business & Industry, Autos & Vehicles, Jewelry and 97 other categories.

2 Stripe Connect is leading in Software, Tourism, Domain Names & Register, Business Services and 12 other categories.


1 Affirm is leading in most countries, including United States, Japan, China, United Kingdom and 67 other countries.

2 Stripe Connect is leading in Poland, Ireland, Denmark, Singapore and 11 other countries.