Market Share by Top Websites

1 Affirm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Viva Payments is clearly lagging behind, losing to Affirm in all segments.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Shopping, Autos & Vehicles, Business & Industry, Home & Garden and 98 other categories.

2 Viva Payments is leading in Gambling, Casinos, Programming, Coupons and 8 other categories.

Geography

1 Affirm is leading in most countries, including United States, Japan, United Kingdom, China and 61 other countries.

2 Viva Payments is leading in Greece and Cyprus.