Market Share by Top Websites

1 Affirm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Wechat Pay is clearly lagging behind, losing to Affirm in all segments.

Websites Categories

1 Affirm has better usage coverage in more websites categories. Including Vehicles, Lifestyle, Home & Garden, Sports and 14 other categories.

2 Wechat Pay is leading in Travel & Tourism, Finance, Science & Education, News & Media and one other category.


1 Affirm is leading in most countries, including United States, Canada, India, Philippines and 73 other countries.

2 Wechat Pay is leading in Hong Kong, Japan, China, United Kingdom and 38 other countries.