Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AfterDownload is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Travel, News & Media, Sports, Business & Industry and 69 other categories.

2 AfterDownload is leading in Computer & Electronics, Software and Computer Security.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Netherlands and 43 other countries.

2 AfterDownload is leading in Israel, Latvia, Morocco and Ukraine.