Market Share by Top Websites

2 In terms of market share, AfterDownload is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Shopping, Business & Industry, Internet & Telecom, Tourism and 14 other categories.

2 AfterDownload is leading in Computer & Electronics, Software, People & Society, Religion & Spirituality and 2 other categories.

Geography

1 AfterDownload is leading in most countries, including Germany, China, Russia, United States and 4 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Norway, Latvia and one other country.