Market Share by Top Websites

1 AfterPay is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Gumroad is still behind AfterPay in all market share segments.

Websites Categories

1 AfterPay has better usage coverage in more websites categories. Including Lifestyle, E-commerce & Shopping, Sports, Home & Garden and 8 other categories.

2 Gumroad is leading in Computers Electronics & Technology, Games, Arts & Entertainment, Adult and 8 other categories.


1 Gumroad is leading in most countries, including India, Brazil, Germany, Japan and 111 other countries.

2 AfterPay is leading in United States, Australia, New Zealand, Netherlands and 35 other countries.