Market Share by Top Websites

1 AfterPay is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Gumroad is still behind AfterPay in all market share segments.

Websites Categories

1 AfterPay has better usage coverage in more websites categories. Including Lifestyle, E-commerce & Shopping, Sports, Home & Garden and 11 other categories.

2 Gumroad is leading in Computers Electronics & Technology, Arts & Entertainment, Games, Adult and 5 other categories.


1 Gumroad is leading in most countries, including India, France, Japan, Brazil and 80 other countries.

2 AfterPay is leading in Australia, United States, Netherlands, New Zealand and 63 other countries.