Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AfterPay is still behind Klarna in all market share segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Home & Garden, Computers Electronics & Technology, Sports, E-commerce & Shopping and 19 other categories.

2 AfterPay is leading in Lifestyle.


1 Klarna is leading in most countries, including Germany, United Kingdom, Sweden, Netherlands and 111 other countries.

2 AfterPay is leading in Australia, United States, New Zealand, Canada and 25 other countries.