Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AfterPay is still behind Klarna in all market share segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, People & Society and 171 other categories.

2 AfterPay is leading in Beauty, Cosmetics, Conditions & Diseases, Magazines & E-Zines and 12 other categories.


1 Klarna is leading in most countries, including Sweden, Germany, Norway, Finland and 92 other countries.

2 AfterPay is leading in Australia, Netherlands, China, Japan and 19 other countries.