In terms of market share, Al Bawaba Advertising is clearly lagging behind, losing to Auditude in all segments.
Auditude has better usage coverage in more websites categories. Including TV & Video, Arts & Entertainment, Computer & Electronics, Pets and 4 other categories.
Al Bawaba Advertising is leading in Travel, Shopping, Social Sciences, Science and one other category.
Auditude is leading in most countries, including United States, New Zealand, France, Brazil and 2 other countries.
Al Bawaba Advertising is leading in Egypt, Germany, Palestinian Territories and South Korea.