In terms of market share, Al Bawaba Advertising is clearly lagging behind, losing to Cappsool in all segments.
Al Bawaba Advertising has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Marketing & Advertising and 16 other categories.
Cappsool is leading in Video Games.
Al Bawaba Advertising is leading in most countries, including Egypt, United States, Palestinian, Germany and 4 other countries.
Cappsool is leading in Viet Nam, Israel and Brazil.