In terms of market share, Al Bawaba Advertising is clearly lagging behind, losing to Cappsool in all segments.
Al Bawaba Advertising has better usage coverage in more websites categories. Including Marketing & Advertising, Business & Industry, People & Society, Computer & Electronics and 2 other categories.
Cappsool is leading in Music & Audio, Games, Video Games, Internet & Telecom and one other category.
Cappsool is leading in most countries, including United States, Israel, Brazil, Ukraine and 2 other countries.
Al Bawaba Advertising is leading in Korea Republic.