In terms of market share, Al Bawaba Advertising is clearly lagging behind, losing to Cappsool in all segments.
Al Bawaba Advertising has better usage coverage in more websites categories. Including People & Society, Business & Industry, Marketing & Advertising, Autos & Vehicles and 3 other categories.
Cappsool is leading in Games, Music & Audio, Web Design, Internet & Telecom and one other category.
Cappsool is leading in most countries, including United States, Russia, Brazil, Israel and 2 other countries.
Al Bawaba Advertising is leading in Poland and Korea Republic.