In terms of market share, Al Bawaba Advertising is clearly lagging behind, losing to Hype Exchange in all segments.
Hype Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, Movies, Shopping, Games and 5 other categories.
Al Bawaba Advertising is leading in People & Society, Business & Industry, Marketing & Advertising, Autos & Vehicles and one other category.
Hype Exchange is leading in most countries, including United States, Belize, United Kingdom, Spain and 4 other countries.
Al Bawaba Advertising is leading in United Arab Emirates, Russia and Canada.