In terms of market share, Al Bawaba Advertising is clearly lagging behind, losing to Interpolls in all segments.
Interpolls has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Movies, Travel and 10 other categories.
Al Bawaba Advertising is leading in Running, Shopping, Social Sciences, Science and 2 other categories.
Interpolls is leading in most countries, including United States, India, Spain, Philippines and 5 other countries.
Al Bawaba Advertising is leading in South Korea, Germany, Egypt, Poland and one other country.