In terms of market share, Al Bawaba Advertising is clearly lagging behind, losing to Kelkoo in all segments.
Al Bawaba Advertising has better usage coverage in more websites categories. Including Computer & Electronics, Marketing & Advertising, People & Society, TV & Video and one other category.
Kelkoo is leading in Shopping.
Kelkoo is leading in most countries, including Germany, Italy, Portugal, Spain and one other country.
Kelkoo is leading in Germany, Italy, Portugal, Spain and one other country.