In terms of market share, Al Bawaba Advertising is clearly lagging behind, losing to Kelkoo in all segments.
Al Bawaba Advertising has better usage coverage in more websites categories. Including People & Society, Marketing & Advertising, Autos & Vehicles, TV & Video and 3 other categories.
Kelkoo is leading in Shopping.
Kelkoo is leading in most countries, including Czech Republic, Finland, France, Italy and 4 other countries.
Al Bawaba Advertising is leading in United States, Poland and Korea Republic.