In terms of market share, Al Bawaba Advertising is clearly lagging behind, losing to Lucid Media in all segments.
Al Bawaba Advertising has better usage coverage in more websites categories. Including People & Society, Marketing & Advertising, Autos & Vehicles, TV & Video and 2 other categories.
Lucid Media is leading in Shopping, Internet & Telecom, Products & Shopping, Health and 2 other categories.
Al Bawaba Advertising is leading in most countries, including Poland and Korea Republic.
Lucid Media is leading in United States.