In terms of market share, Al Bawaba Advertising is clearly lagging behind, losing to Lucid Media in all segments.
Al Bawaba Advertising has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Marketing & Advertising and 16 other categories.
Lucid Media is leading in Adult, Energy, Health and Products & Shopping.
Al Bawaba Advertising is leading in most countries, including Germany, Egypt, France, Austria and 15 other countries.
Lucid Media is leading in United States, Chad and Poland.