In terms of market share, Al Bawaba Advertising is clearly lagging behind, losing to Lucid Media in all segments.
Lucid Media has better usage coverage in more websites categories. Including Shopping, Internet & Telecom, Products & Shopping, Health and 2 other categories.
Al Bawaba Advertising is leading in Marketing & Advertising, People & Society, TV & Video, Arts & Entertainment and one other category.
Lucid Media is leading in most countries, including Singapore.
Lucid Media is leading in Singapore.