In terms of market share, Al Bawaba Advertising is clearly lagging behind, losing to Lucid Media in all segments.
Al Bawaba Advertising has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Religion & Spirituality and 15 other categories.
Lucid Media is leading in Energy, Adult, Products & Shopping and Health.
Al Bawaba Advertising is leading in most countries, including Spain, Russia, Korea Republic, Japan and one other country.
Lucid Media is leading in United States.