In terms of market share, Al Bawaba Advertising is clearly lagging behind, losing to Lucid Media in all segments.
Al Bawaba Advertising has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Religion & Spirituality and 16 other categories.
Lucid Media is leading in Energy, Adult, Products & Shopping and Health.
Al Bawaba Advertising is leading in most countries, including Egypt, Turkey, Zimbabwe, Korea Republic and 4 other countries.
Lucid Media is leading in United States and Poland.