In terms of market share, Al Bawaba Advertising is clearly lagging behind, losing to Predicta in all segments.
Predicta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 17 other categories.
Al Bawaba Advertising is leading in Marketing & Advertising.
Al Bawaba Advertising is leading in most countries, including Egypt, Korea Republic, Japan and Israel.
Predicta is leading in Brazil and Canada.