In terms of market share, Al Bawaba Advertising is clearly lagging behind, losing to Scripps Networks in all segments.
Scripps Networks has better usage coverage in more websites categories. Including People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 31 other categories.
Al Bawaba Advertising is leading in Marketing & Advertising, Running, Social Sciences, Science and 3 other categories.
Scripps Networks is leading in most countries, including United States, China, Germany, France and 7 other countries.
Al Bawaba Advertising is leading in Egypt, Turkey, Korea Republic, Japan and one other country.