2
In terms of market share, Al Bawaba Advertising is clearly lagging behind, losing to SmartContext in all segments.
1
SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, Finance and 9 other categories.
2
Al Bawaba Advertising is leading in News & Media.
1
SmartContext is leading in most countries, including Poland, Austria, Germany and Pakistan.
2
Al Bawaba Advertising is leading in Egypt and United States.