In terms of market share, Al Bawaba Advertising is clearly lagging behind, losing to Spark Studios in all segments.
Spark Studios has better usage coverage in more websites categories. Including Arts & Entertainment, Computer & Electronics, Energy, Weight Loss and 18 other categories.
Al Bawaba Advertising is leading in People & Society, Marketing & Advertising, Business & Industry, Autos & Vehicles and one other category.
Spark Studios is leading in most countries, including United States, Brazil, Portugal and France.
Al Bawaba Advertising is leading in Poland and Korea Republic.