Alexa Widget
3,623 websites

Alexa Widget is free to use

http://www.alexa.com/siteowners/widgets

Alexa Site Stats Button. Alexa info about any site can easily be incorporated into your site. Build Widget Example: www.joespizza.com ...

VS

Swoop
138 websites

Swoop offers both free and paid options

http://www.swoop.com

Swoop is a Native Advertising service that seamlessly integrates relevant information about products and services – at times in the form of sponsored content or advertising – into the content that consumers are engaged with online. Through...

Market Share by Top Websites

1 Alexa Widget is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Swoop is clearly lagging behind, losing to Alexa Widget in all segments.

Websites Categories

1 Alexa Widget has better usage coverage in more websites categories. Including Computers Electronics & Technology, Science & Education, Arts & Entertainment, News & Media and 19 other categories.

2 Swoop is leading in Food & Drink.

Geography

1 Alexa Widget is leading in most countries, including Indonesia, United States, India, Turkey and 96 other countries.

2 Swoop is leading in Zimbabwe.