Market Share by Top Websites

1 AliPay is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Gumroad is clearly lagging behind, losing to AliPay in all segments.

Websites Categories

1 AliPay has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Adult and 121 other categories.

2 Gumroad is leading in Arts & Entertainment, People & Society, Music & Audio, Computer & Electronics and 80 other categories.


1 AliPay is leading in most countries, including China, Russia, Sweden, Taiwan and 99 other countries.

2 Gumroad is leading in United States, United Kingdom, Japan, Brazil and 66 other countries.