Market Share by Top Websites

1 AliPay is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Gumroad is still behind AliPay in all market share segments.

Websites Categories

1 AliPay has better usage coverage in more websites categories. Including Computers Electronics & Technology, Lifestyle, E-commerce & Shopping, Business & Consumer Services and 15 other categories.

2 Gumroad is leading in Games, Arts & Entertainment, Adult, Hobbies & Leisure and one other category.


1 AliPay is leading in most countries, including China, United States, Taiwan, Hong Kong and 97 other countries.

2 Gumroad is leading in India, Brazil, Mexico, Turkey and 53 other countries.