Market Share by Top Websites

1 AliPay is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Gumroad is still behind AliPay in all market share segments.

Websites Categories

1 AliPay has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Travel and 115 other categories.

2 Gumroad is leading in Arts & Entertainment, People & Society, Computer & Electronics, Music & Audio and 78 other categories.


1 AliPay is leading in most countries, including China, Russia, Hong Kong, Taiwan and 109 other countries.

2 Gumroad is leading in United States, Brazil, France, Spain and 51 other countries.