Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AliPay is clearly lagging behind, losing to Klarna in all segments.

Websites Categories

1 AliPay has better usage coverage in more websites categories. Including Computers Electronics & Technology, Business & Consumer Services, Finance, Travel & Tourism and 10 other categories.

2 Klarna is leading in Lifestyle, Home & Garden, Sports, E-commerce & Shopping and 6 other categories.


1 AliPay is leading in most countries, including China, Taiwan, Hong Kong, Japan and 87 other countries.

2 Klarna is leading in Germany, United States, United Kingdom, Sweden and 60 other countries.