Market Share by Top Websites

1 Buzzfeed is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Allegiance is clearly lagging behind, losing to Buzzfeed in all segments.

Websites Categories

1 Buzzfeed has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 70 other categories.

2 Allegiance is leading in Religion & Spirituality, Finance, Banking, Health and 3 other categories.

Geography

1 Buzzfeed is leading in most countries, including United States, United Kingdom, Spain, Brazil and 29 other countries.

2 Allegiance is leading in Argentina, Ghana, Portugal, Paraguay and 5 other countries.