Market Share by Top Websites

1 Buzzfeed is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Allegiance is clearly lagging behind, losing to Buzzfeed in all segments.

Websites Categories

1 Buzzfeed has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 71 other categories.

2 Allegiance is leading in Religion & Spirituality, Finance, Banking, Medicine and 2 other categories.


1 Buzzfeed is leading in most countries, including United States, Brazil, Canada, United Kingdom and 28 other countries.

2 Allegiance is leading in Russia, Honduras, Germany, Austria and 8 other countries.