Market Share by Top Websites

2 In terms of market share, Allegiance is clearly lagging behind, losing to Financial Content in all segments.

Websites Categories

1 Allegiance has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Finance, Business & Industry and 16 other categories.

2 Financial Content is leading in News & Media, Investing, Arts & Entertainment, TV & Video and 11 other categories.


1 Allegiance is leading in most countries, including Argentina, Brazil, Russia, Venezuela and 21 other countries.

2 Financial Content is leading in United States, Canada, Germany, United Kingdom and 5 other countries.