In terms of market share, Allegiance is clearly lagging behind, losing to Financial Content in all segments.
Allegiance has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Finance, Business & Industry and 16 other categories.
Financial Content is leading in News & Media, Investing, Arts & Entertainment, TV & Video and 11 other categories.
Allegiance is leading in most countries, including Argentina, Brazil, Russia, Venezuela and 21 other countries.
Financial Content is leading in United States, Canada, Germany, United Kingdom and 5 other countries.