Market Share by Top Websites

1 iPerceptions is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Allegiance is clearly lagging behind, losing to iPerceptions in all segments.

Websites Categories

1 iPerceptions has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Car Buying, Shopping and 156 other categories.

2 Allegiance is leading in Banking.

Geography

1 iPerceptions is leading in most countries, including United States, Canada, United Kingdom, Australia and 78 other countries.

2 Allegiance is leading in Ghana, Serbia, Panama, Nicaragua and one other country.