Market Share by Top Websites

1 Quantcast Widget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Allegiance is clearly lagging behind, losing to Quantcast Widget in all segments.

Websites Categories

1 Quantcast Widget has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Adult and 139 other categories.

2 Allegiance is leading in Banking, Senior Health, Medicine and Coupons.

Geography

1 Quantcast Widget is leading in most countries, including United States, United Kingdom, Canada, India and 69 other countries.

2 Allegiance is leading in Bolivia, Nigeria, Guatemala, Ghana and one other country.