Market Share by Top Websites

1 TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Allegiance is clearly lagging behind, losing to TurnTo in all segments.

Websites Categories

1 TurnTo has better usage coverage in more websites categories. Including Shopping, Home & Garden, Clothing, Beauty & Fitness and 30 other categories.

2 Allegiance is leading in People & Society, Religion & Spirituality, Finance, Banking and 8 other categories.


1 Allegiance is leading in most countries, including Russia, Argentina, Germany, Philippines and 13 other countries.

2 TurnTo is leading in United States, Canada, Australia, Romania and 11 other countries.