Market Share by Top Websites

1 TurnTo is leading in Top 1M Sites.

2 In terms of market share, Allegiance is clearly lagging behind, losing to TurnTo in all segments.

Websites Categories

1 TurnTo has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Clothing and 34 other categories.

2 Allegiance is leading in People & Society, Religion & Spirituality, Finance, Banking and 9 other categories.

Geography

1 Allegiance is leading in most countries, including Russia, Turkey, Brazil, Philippines and 16 other countries.

2 TurnTo is leading in United States, Canada, United Kingdom, Romania and 8 other countries.