Alooma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Alooma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Celebrities & Entertainment News and 26 other categories.
mParticle is leading in Internet & Telecom, Finance, Banking, Movies and 10 other categories.
Alooma is leading in most countries, including France, Germany, Poland, United Kingdom and 7 other countries.
mParticle is leading in United States, Russia and Turkey.