Alooma is leading in Top 10K Sites and Top 100K Sites.
mParticle has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, Music & Audio, Computer & Electronics and 9 other categories.
Alooma is leading in Shopping, Clothing, People & Society, Telecommunications and 2 other categories.
mParticle is leading in most countries, including United States, France, India, Mexico and one other country.
Alooma hasn't got a lead over mParticle in any country.