Alooma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Alooma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 23 other categories.
mParticle is leading in Shopping, Food & Drink, Restaurants & Delivery, Internet & Telecom and 13 other categories.
Alooma is leading in most countries, including United States, France, Germany, Portugal and 12 other countries.
mParticle is leading in United Arab Emirates, Taiwan and India.