Alooma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Alooma has better usage coverage in more websites categories. Including News & Media, People & Society, Arts & Entertainment, Business & Industry and 30 other categories.
mParticle is leading in Newspapers, Shopping, TV & Video, Internet & Telecom and 16 other categories.
Alooma is leading in most countries, including Germany, France, Portugal, Brazil and 19 other countries.
mParticle is leading in United States, Canada, Russia, Turkey and 6 other countries.