Market Share by Top Websites

1 mParticle is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Alooma is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 Alooma has better usage coverage in more websites categories. Including Business & Industry, People & Society, Career & Education, Accommodation & Hotels and 13 other categories.

2 mParticle is leading in Arts & Entertainment, Internet & Telecom, Movies, Finance and 13 other categories.

Geography

1 Alooma is leading in most countries, including Germany, Poland, United Kingdom, Spain and 4 other countries.

2 mParticle is leading in United States, France, India and Brazil.