Alooma is leading in Top 10K Sites and Top 100K Sites.
mParticle has better usage coverage in more websites categories. Including Arts & Entertainment, Finance, Movies, Banking and 11 other categories.
Alooma is leading in Shopping, People & Society, Telecommunications, Online Marketing and 6 other categories.
mParticle is leading in most countries, including United States, Singapore, Mexico, India and one other country.
Alooma is leading in United Kingdom.