Alooma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Alooma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 22 other categories.
mParticle is leading in Shopping, Internet & Telecom, Movies, Music & Audio and 12 other categories.
Alooma is leading in most countries, including France, United States, Germany, Portugal and 12 other countries.
mParticle is leading in Algeria, Cameroon, Italy, Latvia and one other country.