Alooma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
TruEffect has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 38 other categories.
Alooma is leading in Health, Shopping, Newspapers, Adult and 16 other categories.
TruEffect is leading in most countries, including United States, India, Montenegro, Italy and 24 other countries.
Alooma is leading in Germany, France, Portugal, Brazil and 14 other countries.