Alooma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
TruEffect has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Arts & Entertainment and 43 other categories.
Alooma is leading in Sports News, Celebrities & Entertainment News, Healthcare Industry, Accommodation & Hotels and 4 other categories.
TruEffect is leading in most countries, including United States, Japan, Italy, Russia and 10 other countries.
Alooma is leading in France, Germany, Poland, Australia and one other country.