Alooma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
TruEffect has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 45 other categories.
Alooma is leading in Sports News, Celebrities & Entertainment News, Newspapers, Accommodation & Hotels and 5 other categories.
TruEffect is leading in most countries, including United States, Japan, Russia, Switzerland and 15 other countries.
Alooma is leading in France, Germany, Portugal, Brazil and 7 other countries.