Alooma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Yahoo Search Marketing Analytics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 93 other categories.
Alooma is leading in News & Media, People & Society, Newspapers, TV & Video and 12 other categories.
Yahoo Search Marketing Analytics is leading in most countries, including Japan, United States, South Korea, Taiwan and 26 other countries.
Alooma is leading in Germany, Portugal, France, Argentina and 9 other countries.