Market Share by Top Websites

1 Amazon A9 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Integral Ad Science is still behind Amazon A9 in all market share segments.

Websites Categories

1 Amazon A9 has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Food & Drink and 160 other categories.

2 Integral Ad Science is leading in Technology News, Software, Energy, Social Network and 10 other categories.

Geography

1 Amazon A9 is leading in most countries, including United States, Japan, United Kingdom, France and 149 other countries.

2 Integral Ad Science is leading in Zimbabwe, Armenia and Myanmar.