Market Share by Top Websites

1 Amazon A9 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Integral Ad Science is still behind Amazon A9 in all market share segments.

Websites Categories

1 Amazon A9 has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Food & Drink and 159 other categories.

2 Integral Ad Science is leading in Technology News, Software, Energy, Fitness and 17 other categories.

Geography

1 Amazon A9 is leading in most countries, including United States, Spain, France, United Kingdom and 137 other countries.

2 Integral Ad Science is leading in Saudi Arabia, Nigeria, Afghanistan, Kazakhstan and 6 other countries.