Market Share by Top Websites

1 Klarna is leading in Top 10K Sites and The Entire Web.

2 Amazon Payments is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Amazon Payments has better usage coverage in more websites categories. Including Shopping, Clothing, Arts & Entertainment, Home & Garden and 94 other categories.

2 Klarna is leading in Business & Industry, Marketing & Advertising, Consumer Electronics, Autos & Vehicles and 82 other categories.


1 Amazon Payments is leading in most countries, including United States, Germany, United Kingdom, France and 79 other countries.

2 Klarna is leading in Sweden, Norway, Finland, Netherlands and 16 other countries.