Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Amazon Payments is clearly lagging behind, losing to Klarna in all segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Lifestyle, Home & Garden, Computers Electronics & Technology, Sports and 17 other categories.

2 Amazon Payments is leading in Food & Drink, Arts & Entertainment and Community & Society.


1 Klarna is leading in most countries, including Germany, United Kingdom, Sweden, Netherlands and 104 other countries.

2 Amazon Payments is leading in United States, Japan, Philippines, Mexico and 38 other countries.