Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Amazon Payments is still behind Klarna in all market share segments.

Websites Categories

1 Amazon Payments has better usage coverage in more websites categories. Including Lifestyle, Food & Drink, Health, Business & Consumer Services and 9 other categories.

2 Klarna is leading in Home & Garden, Sports, Computers Electronics & Technology, E-commerce & Shopping and 7 other categories.


1 Amazon Payments is leading in most countries, including United States, Japan, India, Canada and 96 other countries.

2 Klarna is leading in Germany, United Kingdom, Sweden, Netherlands and 47 other countries.