Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Amazon Payments is still behind Klarna in all market share segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, People & Society and 184 other categories.

2 Amazon Payments is leading in Clothing, Home & Garden, Sports, Products & Shopping and 24 other categories.


1 Klarna is leading in most countries, including Sweden, Germany, Norway, Finland and 143 other countries.

2 Amazon Payments is leading in United States, United Kingdom, Trinidad and Tobago, Bermuda and 13 other countries.