Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Amazon Payments is clearly lagging behind, losing to Klarna in all segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, People & Society and 197 other categories.

2 Amazon Payments is leading in Clothing, Home & Garden, Products & Shopping, Jewelry and 15 other categories.


1 Klarna is leading in most countries, including Sweden, Germany, Norway, Finland and 154 other countries.

2 Amazon Payments is leading in United States, Trinidad and Tobago, El Salvador, Jersey and 5 other countries.