Market Share by Top Websites

1 Amazon Publisher Services is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Baidu Ads is clearly lagging behind, losing to Amazon Publisher Services in all segments.

Websites Categories

1 Amazon Publisher Services has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, News & Media and 20 other categories.

2 Baidu Ads hasn't got a lead over Amazon Publisher Services in any websites category.


1 Amazon Publisher Services is leading in most countries, including United States, Russia, France, Taiwan and 155 other countries.

2 Baidu Ads is leading in China, Hong Kong, Singapore, Macao and 2 other countries.