Market Share by Top Websites

1 Amazon Publisher Services is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Baidu Ads is still behind Amazon Publisher Services in all market share segments.

Websites Categories

1 Amazon Publisher Services has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, News & Media and 19 other categories.

2 Baidu Ads is leading in Business & Consumer Services.

Geography

1 Amazon Publisher Services is leading in most countries, including United States, Taiwan, France, Russia and 155 other countries.

2 Baidu Ads is leading in China, Hong Kong, Singapore, Macao and 3 other countries.