Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ambient Digital is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Ambient Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Movies and 84 other categories.

2 DoubleClick AdExchange is leading in Travel, Sports, Tourism, Health and 38 other categories.

Geography

1 Ambient Digital is leading in most countries, including Viet Nam, Philippines, Japan, Canada and 56 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, Austria, China and 13 other countries.