Market Share by Top Websites

1 Improve Digital is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ambient Digital is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including People & Society, Business & Industry, Internet & Telecom, Shopping and 100 other categories.

2 Ambient Digital is leading in Arts & Entertainment, News & Media, Movies, TV & Video and 44 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Sweden, Netherlands, Norway and 57 other countries.

2 Ambient Digital is leading in Viet Nam, Philippines, India, Australia and 11 other countries.