Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Ambient Digital is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including People & Society, Business & Industry, Internet & Telecom, Shopping and 99 other categories.

2 Ambient Digital is leading in Arts & Entertainment, News & Media, Movies, TV & Video and 50 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Netherlands, Norway, Sweden and 63 other countries.

2 Ambient Digital is leading in Viet Nam, Philippines, Canada, United Arab Emirates and 12 other countries.