Market Share by Top Websites

1 Ambient Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Parrable is clearly lagging behind, losing to Ambient Digital in all segments.

Websites Categories

1 Ambient Digital has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Movies, People & Society and 75 other categories.

2 Parrable is leading in Business & Industry, Shopping, Food & Drink, Marketing & Advertising and 27 other categories.


1 Parrable is leading in most countries, including China, United States, Netherlands, Canada and 26 other countries.

2 Ambient Digital is leading in Viet Nam, Philippines, United Arab Emirates, Thailand and 24 other countries.