Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AMP Platform is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 AMP Platform has better usage coverage in more websites categories. Including Business & Industry, People & Society, Autos & Vehicles, Car Buying and 111 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 29 other categories.

Geography

1 AMP Platform is leading in most countries, including United States, Brazil, Canada, United Kingdom and 29 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Netherlands, Turkey and 28 other countries.