Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AMP Platform is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 AMP Platform has better usage coverage in more websites categories. Including Business & Industry, People & Society, Autos & Vehicles, Car Buying and 118 other categories.

2 DoubleClick AdExchange is leading in Travel, Accommodation & Hotels, TV & Video, Home & Garden and 21 other categories.

Geography

1 AMP Platform is leading in most countries, including United States, Brazil, Canada, Russia and 27 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, France and 21 other countries.