Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

2 AMP Platform is leading in Top 1M Sites.

Websites Categories

1 AMP Platform has better usage coverage in more websites categories. Including Business & Industry, People & Society, Autos & Vehicles, Car Buying and 129 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Adult, Newspapers and 13 other categories.

Geography

1 AMP Platform is leading in most countries, including United States, Brazil, United Kingdom, India and 32 other countries.

2 DoubleClick AdExchange is leading in China, Germany, Turkey, France and 20 other countries.