Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AMP Platform is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Car Buying, Travel and 179 other categories.

2 AMP Platform is leading in Programming, Alternative & Natural Medicine, Womens Interests, Holidays and 4 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Canada, Germany and 125 other countries.

2 AMP Platform is leading in Pakistan, Afghanistan, Lao, Nicaragua and one other country.