1
ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, AMP Platform is clearly lagging behind, losing to ExactTarget in all segments.
1
ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 140 other categories.
2
AMP Platform is leading in People & Society, Autos & Vehicles, Car Buying, Computer & Electronics and 41 other categories.
1
ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 90 other countries.
2
AMP Platform is leading in Philippines, Indonesia, Bangladesh, Ghana and 8 other countries.