Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AMP Platform is still behind ExactTarget in all market share segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 128 other categories.

2 AMP Platform is leading in Autos & Vehicles, People & Society, Car Buying, Computer & Electronics and 46 other categories.


1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 86 other countries.

2 AMP Platform is leading in Venezuela, El Salvador, Tanzania, Macedonia and 2 other countries.